The Long Museum West Bund, on the Huangpu River in Shanghai, China is a privately funded institution that is a grand example of the development of cultural infrastructure that is becoming more prevalent throughout the country. Founded by the art collector, Wang Wei and her husband, The Long Museum West Bund in 33,000 square meters and located at a former industrial site, symbolizing the change in values throughout the country.
The movement promoting cultural infrastructure in China has taken off and the government has conceived of a 5-year plan to create a museum for every 250,000 people. This plan, which was put into effect in 2010 is ahead of schedule. The push to 
create cultural institutions is not without benefits. Though many public institutions have issues finding quality shows and building a collection, the private museums have taken off. according to CNN, the Tate Modern in London has almost 100 times the budget of the state-run Power Station of Art in Shanghai.
In China, the infrastructure seems to come before the demand for it. Though there is a lack of educated curators and funding for promotional programs, the audience is slowly growing. As Museums are becoming more heavily promoted, the population seems to be tailoring themselve
s for the new industry. Not only are there more education programs offered in curatorial services, but many students are finding programs internationally to improve their curatorial studies.
Though the audience for this 
particular development in culture is still growing, there is a fear that, similar to what has happened with many projects in China, that the anticipated demand for these bastions of culture will far exceed the actual demand. In the recent past this fear has been justified in real estate, where there are entire planned cities abandoned and devoid of human life.
Since the audience for museums is growing in China, this fear has yet to be justified. Museums can now be found all over the country even in remote areas. Anywhere that features an archeological site will almost certainly have a museum built on it in order to protect the site according to Clare Jacobson who is the author of New Museums in China. Private interests often use museums as promotions to cultivate popularity for other projects.
As of 2013, there were 4,000 museums in China, which is 500 greater than their goal for 2015. The enthusiasm of private investors, seems due to a surety that the audience will grow proportionally to match the infrastructure.